Exchange Rate used throughout is A$1.00:US$0.64. US$ figures are used
predominantly.
SUMMARY
Farm expansion and increased mechanization are the current prevailing trends in
the agricultural industry, particularly in sophisticated markets such as the
United States, Canada, Europe and Australia. Most new machinery is being sold
to replace less productive and less powerful older models. The total number of
farms and units of farm machinery sold has declined concurrently with the
increased acreage of individual farms and the larger size and capacity of the
machinery used to work the land. (U.S. Industry and Trade Outlook 1999). This
trend parallels the prevailing conditions in the U.S. and Canada, with large
farms and high-capacity machinery.
The Australian market for agricultural equipment, including spare parts was
$3.22 billion. The market accounted for $287 million of U.S. products in the
year ending November, 1999, a fall of 21.2 percent from the previous year. One
area of concern to US manufacturers is the level of inventory held by
Australian distributors and retailers. The level is estimated to be as high as
50 percent of expected orders, especially in the new tractor range.
Used equipment levels are also looming as a deterrent to new sales as stocks of
late model combine harvesters tie up capital and restrict dealers’ ability to
trade. While there are no figures available to quantify the level of trade
stock, the substantial volume of advertising for used equipment makes this an
issue for industry concern.
A. MARKET OVERVIEW
The Australian market for agricultural equipment including spare parts is
estimated at $3.374 billion in year 2000. The Agricultural Equipment market in
Australia is well established, and farmers are up to date with the latest
technology. Farm confidence, resulting from good crop or livestock prices and
good weather while crops are maturing, is a critical element in the purchase of
new equipment.
The Australian Bureau of Statistics (ABS) measured the 1997/98 Gross Farm
Product at $10.4 billion, or three percent of Australia’s Gross Domestic
Product. The 1997/98 export value of agricultural commodities amounted to $5.2
billion, and the 1997/98 gross value of agricultural commodities was $17.9
billion (ABS Category 7113.0, Agriculture, 1997/98.)
Estimates are that the gross value of Australian farm production should rise by
1.1 percent to $18 billion in 1999-2000. At the same time, farm costs are
forecast to rise by 2.4 percent to $15.9 billion. 1999-2000 net farm
production is estimated to amount to $2.1 billion, a fall from the previous
year of 7.6 percent.
The Australian Bureau of Statistics found that for the 1997/98 financial year
farm business turnover remained steady at $17.6 billion. Sale of crops fell by
3 percent mainly due to a fall in wheat prices. The average turnover per farm
businesses for 1996/97 was $162,250 but rose slightly to $166,144 in 1997-98.
Average cash surplus per farm business has remained steady at around $37,000.
This means that with combined low interest rates and sizeable cash surplus
farmers still have the capacity to invest and update their farm machinery
equipment.
Market Trends
Australian farmers are eager to gain access to new technologies on farm
machinery and equipment to satisfy their expanding and more intensive and
diversified cropping programs.
Farmers are looking for bigger, stronger, lighter, faster, more accurate and
more flexible products so they are able to maximize the seasonal opportunities
and minimize the seasonal threats that arise.
The Agricultural Equipment market in Australia is well established, and farmers
are up to date on the latest technology. Purchasing of equipment is directly
related to farm confidence, resulting from good crop or livestock prices and
good weather.
The industry is overwhelmingly positive about the outlook for oilseeds, cotton
and vine crops while the forecasts forcereals remains positive. Only the
sugar industry recorded a negative outlook from the industry.
While the tractor and agricultural machinery market has experienced
considerable growth in the ‘98-99 financial year (Australian FY runs 1 July to
30 June), it is expected to decline slightly in FY ‘99-‘00. This is the result
of unseasonable weather farmers have experienced throughout Australia and a
fall in the price of commodities due to the Asia crisis.
On the other hand, purchase of new and used farm machinery could continue to
rise due to current low interest rates. These low interest rates have enabled
smaller farmers to finance purchases of machinery that otherwise would not be
economically viable. This could be jeopardized if the Reserve Bank of
Australia (RBA) raises interest rates this year, as expected.
TABLE 1:
ESTIMATED MARKET SIZE (U.S. DOLLARS MILLIONS) OF AGRICULTURAL EQUIPMENT MARKET
IN AUSTRALIA
(The Australian market size has been estimated from information available from
the Australian Bureau of Statistics and industry sources. Australian
classifications may not exactly correspond with American SIC 3523. The table
has been prepared in calendar year format.)
% Change to
Calendar Year 1997 1998 1999
2000E 2003EE
Import Market 3503 3684
3296 3032 + 3
Exports (204) (166)
(394) (400) + 5
Local Production 540 600 650
742 + 2
Total Market 3839 4118 3552
3374 + 2.5
Imports from U.S. 440 401
322 331 + 2
E = Preliminary estimate for calendar year 2000.
2003EE: Percentage change from estimates of market size in 2000 are made on the
following basis:
Import market; Australian grape growers are expanding their production
facilities/vineyards and will be expected to import more machinery to
facilitate this move. This machinery will be smaller size tractors.
Exports; This area is expected to grow as South East Asia recovers from the
financial crisis of 1998/99 and can afford to improve agricultural production.
Similarly, areas such as South Africa are expected to become larger export
markets for Australia.
Local Production; This area is estimated to increase slightly to service the
local market at competitive rates and in niche areas.
Imports from the U.S.; This area is expected to increase slightly as farm
consolidations continue and older machinery is replaced with newer, high
capacity machinery.
While the overall market appears static certain sectors of the farm equipment
sector will see changes in sales figures. See II-A, Sub-Sector Analysis.
Sub-sector Highlights
The following observations about sub-sectors are largely taken from the August
1999 report of The Tractor & Machinery Association of Australia (TMAA) ,The
State of the Industry. Highlights include an apparent splitting of the tractor
market with sales falling at the upper end (over 75kW) but increasing in the
lower end (below 75kW) of the market.
Sub-sector Analysis
Tractors – During the first half of 1999, sales of tractors under 75kW
increased by 15.4 percent while sales of tractors over 75kW declined by 25.2
percent. Factors contributing to the sharp decline of larger tractors include
a lack of farmer confidence due to declining grain sales, dry weather in some
grain areas, and heavy rains from cyclones damaging sugar crops in far north
Queensland. The cotton market was also flat, but was expected to improve
during the second half of 1999. The decline also varied regionally, depending
upon the state of crops, and the type of crop predominant in the area.
Increased sales in tractors under 75kW are due to the expansion and greater
sophistication of the horticultural and the viticulture (grape and wine)
industries. Both these commodities are dramatically increasing as export
earners. All areas of Australia experienced increases in tractor sales in this
viticulture sector, except for the Mackay area, as this area is a predominantly
sugar growing area. Among the highest sales recorded was the Bowen
(Queensland) area with 80 vegetable growing farms annually producing over $64
million. There was also an increase in smaller tractors for urban areas.
The Tractor & Machinery Association of Australia (TMAA) estimates that about
1,000 tractors have been sold to the wine industry, mainly 75kW. The total
annual tractor sales amounted to 8,090. Most tractor sales are for 4UWD
(Uneven Wheel Drive) units.
Combine Harvester and Baler – The TMAA estimates 1999 sales of combine
harvesters at 1239, a slight decline from the previous year, while the number
of round hay balers sold amounted to 624, and rectangular hay balers at 803,
both slight declines from 1998. Industry sources expect sales of these
products to remain static in 2000. Most combine harvesters sold are
self-propelled.
Comments by Trade Contacts
Industry sources confirm that the purchase of agricultural equipment directly
correlates to the perception of the international market for a particular
commodity. Weather is also a significant factor.
A Goods and Services Tax (GST) is to be implemented starting on July 1, 2000.
The GST will replace a complicated wholesale tax system with a flat,
across-the-board 10 percent rate, it is not expected to significantly affect
sales. The only difference is expected to be that, instead of paying no sales
tax, farmers will now pay the 10 percent GST, which will be fully refundable.
Buyers of farm machinery shop around, and attend agricultural field days to
keep abreast of the latest products and farming techniques. Equipment is more
likely to be purchased when it is well known, tried and tested, and has an
efficient after sales support network.
Import Market
The import market was estimated in, Australian FY 98-99 at $2.688 billion or
about 83.48 percent of the total market. U.S. manufacturers account for $287
million of the total. The Australian market was the third largest U.S. export
market for farm machinery and equipment after Canada ($1,015 million) and
France ($328 million) in 1998/99.
Australia is one of the primary markets for U.S. exports of farm machinery, as
seen in Table 2 and has, for the past five years, bought around 10 percent of
U.S. exports:
TABLE 2: US EXPORTS OF FARM MACHINERY TO AUSTRALIA, 1995-1999
(IN THOUSANDS OF U.S. DOLLARS)
(SIC 3523 - Farm Machinery and Equipment)
1995 1996 1997 1998
1999
Australia 260,589 361,786 440,322 401,711 322,408
SUB-TOTAL 260,589 361,786 440,322 401,711 322,408
OTHERS 2,858,246 3,452,319 4,179,552 3,741,962 3,676,096
TOTAL (ALL COUNTRIES)
3,118,836 3,814,105 4,619,874 4,143,673
3,998,503
Source: US Department of Commerce, Washington, D.C., March, 2000
One possible explanation of the variation in sales over the years and the
marked decline between 1998 and 1999, is that U.S. manufacturers mainly provide
larger equipment to the Australian market. The number of 150kW plus tractors
sold totaled 1451 sales in 1997, when total U.S. exports to Australia were $440
million, compared with 1404 units in 1998, when total U.S. exports to Australia
fell to $401 million. For 1999, the industry forecast sales of 1105 units, a
fall of approximately 21 percent. This forecast almost exactly mirrors the
fall in value of U.S. exports to Australia.
B. COMPETITION
Australia is a mature and sophisticated market able to attract global
competition. 83.48 percent of the market comprises imported products, many of
which are named in the section below: “Industry Contacts”.
The world farm machinery industry experienced a structural decline in the
mid-1980s as a result of plant overcapacity and crop surpluses. In response to
these conditions, the industry restructured on a global basis to produce sizes
and models of machinery for those locations where the highest volumes of such
equipment are used. Theexport of tractors, harvesting machinery, and other
equipment from single rather than multiple manufacturing locations resulted in
greater production efficiencies and lower unit cost to customers. The United
States and Canada dominate in the production of powerful high-production,
high-horsepower equipment; Europe is most prominent in the production of
medium-range (40 to 100 horsepower) but highly sophisticated machinery; while
Japan is the major supplier of tractors and equipment below 40 horsepower.
(U.S. Industry & Trade Outlook ’99) This market segmentation is as applicable
in Australia as it is across the world.
The same drive for economic efficiencies has been evident across the productive
landscape of Australia. Grain producers have bought out less competitive
neighbors and bought larger, more powerful equipment. Wine producers are
looking to double their production and are seeking ways to mechanize that
production. Newer and expanding industries, such as oilseeds, cotton and vine
crops, are dependent on machinery for production efficiencies.
These trends are borne out by data from the Tractor and Machinery Association
of Australia in their segmentation of the tractor market by power. For
example, in 1989 there were 1114 tractor units of over 90 kW sold in
Australia. In 1995 this had changed to 1497 units and the market doubled by
1998 to be 2835 units.
At the same time the 30kW to 90kW tractor market fell drastically.
7130 units
4603 units
4669 units, while
The “Up to 30kW” segment of the market fell by half during this period.
2540 units
1009 units
1998 1025 units
Sales in the above 90kW range are expected to fall as the farm consolidations
and mergers slow while the mid range is expected to increase in line with the
increase in vine plantings for the wine industry.
C. END USERS
The main end users for farm equipment are individual farmers and cooperative
farms including horticulture, haymaking, grain, cotton, sugar, grape and other
fruit sectors. Farm equipment is imported or locally made, then distributed
through wholesale/retail outlets throughout the country. The network of
distribution is well established, sophisticated, and constantly changing in
response to the demand for a particular type of equipment.
Sales Prospects
Australian farmers are looking for access to new technologies on farm machinery
and equipment to satisfy their expanding, drop-intensive, and diversified
cropping programs. Seventy percent of respondents to the recent State of the
Industry survey believe these changing farm practices are having a positive
effect on the industry.
Farmers are looking for bigger, stronger, lighter, faster, more accurate and
more flexible machines so they are able to maximize the seasonal opportunities
and minimize the seasonal threats that arise (The State of the Industry;
Tractor and Machinery Association of Australia, February 1999). See Sub Sector
Analysis above for details.
D. MARKET ACCESS
II Trade Environment
Import Duty and Cost Build-Up
The Australian Customs and the Australian Tax Office have provided the
following guides to import duties and rates purely as an example. Each case
must be judged on its own merits.
Duty Rates
Rates of duty payable by an importer are determined by the classification of
goods within the Australian Customs Tariff. The import duty for most
agricultural equipment is five percent. The current sales tax is 22 percent,
and if levied by Australia Customs at the import location, totals (duty
included) amount to 32.72 percent as in the example below.
Sales Tax/Goods and Services Tax
As of 1 July 2000, the existing Wholesales Sales Tax (sales tax) system will be
replaced by a broad based Goods and Services Tax (GST).
Under the existing wholesale tax system, there are several different tax rates
which are applied depending on the nature of the goods. In addition, the
application of sales tax is not universal, with broad categories of goods being
exempt. Under the GST, with few exceptions, a flat rate of 10 percent will be
applied to all goods and services. Some examples of goods exempt from GST are
certain basic foodstuffs and certain medical aids and appliances.
While the introduction of a GST will have no effect on the determination of an
importer's Customs duty liability, significant changes will occur to the rate,
method of calculation and applicability of other taxes.
At present, imported goods may be liable to sales tax. From 1 July 2000, with
very few exceptions, all goods will be subject to GST.
The sections below provide a brief explanation of how to calculate your tax
liability under the two different tax systems.
Wholesale Sales Tax Calculation
Where sales tax is payable, the first step in the assessment process is the
calculation of duty against the customs value. The duty is then added to the
Customs value and that total is “uplifted” (a term used by Australian Customs
which effectively means “increased”) by 20 per cent in accordance with sales
tax legislation.
Sales tax is then calculated as per the following example:
$ Customs value 1000.00
Duty @ 5 % 50.00
Total 1050.00
Plus 20% “uplift” 210.00
Total 1260.00
Sales Tax @ 22% 277.20
Customs duty 50.00
Total tax and duty payable 327.20
If goods are free of duty then the sales tax is calculated on the customs value
uplifted by 20 per cent.
Although there are several different rates of sales tax (e.g., exempt, 12%,
22%, 32%, 37%, 41%, 45%) and despite the fact that those rates are subject to
change, the formula used is always as per the above example, regardless of the
rate.
The import duty for most agricultural equipment is five percent. The current
sales tax is 22 percent, and if levied by Australia Customs at the import
location, totals (duty included) amount to 32.72 percent as in the example
above. Farmers do not pay sales tax, whereas agricultural equipment used in
city areas is subject to sales tax.
GST Calculation
As with sales tax, the first step in the assessment process is the calculation
of duty against the Customs value. The duty is then added to the Customs value.
Under GST, the amount paid or payable for international transport and insurance
is then also added to arrive at the value of the taxable importation (VOTI).
GST, at a rate of 10%, is then calculated against that figure.
GST is calculated as per the following example:
$ Customs value 1000.00
Duty @ 5% 50.00
Plus freight and insurance 150.00
VOTI 1200.00
GST @10% 120.00
Customs duty 50.00
Total GST and Tax Payable 170.00
Non-Tariff Considerations
Standards
Australia subscribes to the World Trade Organization’s rules on national
standards, and has actively worked to ensure that no Australian Standard is a
barrier to international trade.
Standards in this sector apply to occupational health and safety as well as
mechanical and electrical engineering processes and manufacturing.
Quality Assurance Services (QAS), a company wholly owned by Standards
Australia, provides virtually all voluntary product certification services in
Australia. They have links with most product certification organizations
worldwide, and many major testing laboratories. They can arrange
certification, for a fee, against any valid national or international standard.
Contact for Standards Australia is:
Standards Australia National Sales Center
1 The Crescent
Homebush NSW 2140
Australia
Tel: (61-2) 9746 4748
Fax: (61-2) 9746 4765
Web Site: www.standards.com.au
E-mail: sales@standards.com.au
Equipment which does not have an Australian Standard would come under the
appropriate ISO. Australian buyers are keen on ensuring that their suppliers
have ISO 9000 quality management certification.
Quality Control
Quality control requirements ISO9000 apply to this product area.
Used Agricultural Equipment
Used agricultural equipment also carries a five percent import duty. However,
very little used equipment is imported into Australia because of stringent
quarantine regulations.
The Australian Quarantine Inspection Service (AQIS) will seize any used
agricultural equipment to check for the presence of disease such as Carnel
Bunt. Used equipment must be partially dissected, cleaned, and thoroughly
checked. This is a relatively costly and time-consuming process that can
offset the cheaper price of the used machinery. As a result, not much used
agricultural equipment is imported into Australia.
Upcoming Trade Shows
Farm machinery is well exposed to its market throughout Australia, with many
promotional events and field days where farmers can speak to dealers and see
machinery in motion. Here both dealers and farmers are given the opportunity to
discuss the machinery and inspect a variety of machinery. Below lists a number
of Agriculture and machinery field days upcoming in Australia.
South Australia Stud Beef Field Days February 2000 (Dates TBA)
Rob Martin
TEL: 61 08 8210 5230
Fax: 61 08 8231 4173
PO BOX 108, Goodwood SA 5034
Seymour Alternative Field Days February 18-20th 2000
Frank Graham
TEL: 61 03 5799 1211
Fax: 61 03 5799 1311
Angaston Show (Agric&Hort) February 26-27th 2000
Cynthia Short
PH/Fax: 08 8564 3337
PO BOX 133, Angaston SA 5353
SIMA
Sandra Trew (French Chamber of Commerce) Late February 2000
TEL: 02 9251 1033
Fax: 02 9251 1031
Level 9, 259 George St, Sydney NSW 2000
Wagin Woolarama March 10-11th
2000
Glenda Spurr
PH/Fax: 08 9861 1611
PO BOX 241, Wagin WA 6315
Wimmera Machinery Field Days Feb 29 – March 2
2000
Noel Curran
TEL: 03 5382 2424
Fax: 03 5381 1003
PO BOX 272, Horsham VIC 3400
Warrnambool Acme Machinery Field Days March 9-11th 2000
John Dean
TEL: 03 5563 2129
Fax: 03 5563 2158
Great Ocean Rd, Allansford VIC 3277
Outlook Conference March 2000 (Dates TBA)
Shelly Kissing (ABARE)
TEL: 02 6272 2291
GPO 1563 Canberra 2601
WA Farmers Federation Conference March 2000 (Dates TBA)
Libby Hay
Tel: 08 9325 2933
Fax: 08 9325 4197
4th Floor, GHD House, 239 Adelaide Tce, Perth 6000
South East Field Day March 17-18th 2000
Pauline Hocking
TEL: 08 8766 7001
Fax: 08 8766 7006
PO BOX 113 Lucindale SA 5272
Farmworld 2000 March 23-26th 2000
George Nicholson
TEL: 03 5626 1373
Fax: 03 5626 1418
PO BOX 366, Warragul VIC 3820
North East Rural Expo March 2000 (Dates
TBA)
Sam Perna
TEL: 03 5721 2680
Fax: 03 5721 71258
PO BOX 387 Wangaratta VIC 3677
Goulburn Valley Dairy &Machinery Field Days April 7-8th 2000
Christine Dent
TEL: 03 5857 2491
Fax: 03 5857 2794
PO BOX 128, Stanhope VIC 3623
AG-CANE 2000 April 2000 (Dates
TBA)
Geoff Dein
TEL: 07 4982 4244
Fax: 07 4982 4127
PO BOX 718, Emerald QLD 4720
East Gippsland Field Day April 2000 (Dates TBA)
Phillip Rickards
TEL: 03 5153 1398
PO BOX 7 Nowa Nowa, VIC 3887
Kapunda ’99 April 2000
(Dates TBA)
Bill Adams
PH/Fax: 08 8566 2006
PO BOX 70, Kapunda SA 5373
Tocal Field Days May 5-7th 2000
Jane Reynolds
TEL: 02 4939 3033
Fax: 02 4939 8807
“TOCAL” Paterson NSW 2421
AG Fair May 2000 (Dates
TBA)
Erica Malloch
TEL: 08 8088 1844
Fax: 08 8088 4599
PO BOX 372, Broken Hill NSW 2880
Ag-Fest Field Days May 4-6th 2000
Kristy Spikins
TEL: 03 6334 0262
Fax:03 6334 4386
PO BOX 322, Launceston TAS 7250
AGRO Trend Field Days May 2000 (dates
TBA)
Bev-lee Avis
TEL: 07 4153 3955
Fax: 07 4153 3212
6 Barolin St, Bundaberg QLD 4108
Country Farm Fair May 2000
(Dates TBA)
Jan McKenzie
TEL: 02 6792 1617
75 Maitland St, Narrabi NSW 2390
Dowerin Field Day August 2000
(Dates TBA)
Deanne Jones
TEL: 08 9631 1021
Fax: 08 9631 1115
PO BOX 124, Dowerin WA 6461
Newdegate Field Day September 2000
(Dates TBA)
Karen Spindler
TEL: 08 9871 1694
Fax: 08 9871 1694
PO BOX 69, Newdegate WA 6355
Royal Farm Expo September 2000
(Dates TBA)
Rob Martin
TEL: 08 8210 5230
Fax: 08 8231 4173
PO BOX 108, Goodwood SA 5000
Henty Machinery Field Days September 21-23rd 2000
Doug Meyer
TEL: 02 6929 3305
Fax: 02 6929 3180
PO BOX 79, Henty NSW 2658
AG-Scene 2000 October 2000
(Dates TBA)
Geoff Dein
TEL: 07 4982 4244
PO BOX 718, Emerald QLD 4720
Australian National Field Days October 21-23rd 2000
Micheal Biddle
TEL: 02 6362 1588
Fax: 02 6362 1588
PO BOX 2150, Orange NSW 2800
For more information on machinery field days and date confirmation, contact the
Australian Farmers Dealers Association. They can be reached at PO BOX 3807,
Australia. TEL: 61 3 9707 1722 and FAX: 61 3 9707 1733.
Key Contacts
Industry Associations
Tractor and Machinery Association of Australia
3/21 Vale St
North Melbourne Vic 3051
Australia
Tel: (61-3) 9329 9661
Fax: (61-3) 9329 9662
Contact: Vin Delahunty, TMA Executive Director
Email: TractorMachinery@access.net.au
Web Site: www.tractormachinery.com.au
Industry Contacts
AGCO AUST LTD
2 Devonshire Rd
Sunshine Vic 3020
Australia
Postal Address:
P O Box 11
Sunshine Vic 3020
Australia
Tel: (61-3) 9313 0313
Fax: (61-3) 9312 6279
Contact: John Bradley, Marketing Director
Web Site: www.agco.com.au
Parent Company: Agco Nederland Holding
Annual Revenue: A$86 million, Empl: 95
Products include Massey Ferguson/Iseki tractors, farm machinery, ride-on
mowers, harvesters, turf and garden equipment from Germany, Japan, UK, France,
Italy, Poland, and North America. Products include AGCO-ALLIS, AGCOSTAR,
FENDT, LANDINI, URSUS and WHITE agricultural tractors; MASSEY-FERGUSON
tractors, agricultural machinery and ride-on mowers, GATES belts, GLEANER
combine harvesters, ISEKI tractors and ride-on mowers.
FARMLAND PTY LTD
T/A Agpoint Australia
Borrow St
Freeling SA 5372
Australia
Tel: (61-8) 8525 2005
Fax: (61-8) 8525 2364
Contact: D. Smith, Director
Empl: 54
Company makes and supplies agricultural components including agricultural
ground tools, chisels, harrows, discs.
AGRICULTURAL REQUIREMENTS
Crescent St
Gatton Qld 4343
Australia
Postal Address:
P O Box 1
Gatton Qld 4343
Australia
Tel: (61-7) 5462 1177
Fax: (61-7) 5462 3329
Contact: Stephen Redmond, General Manager
Annual Revenue: A$15.4 million, Employs 50
Parent Company: Defiance Mills Ltd.
Wholesale, manufacture, retail, distribution of farm machinery and equipment
including tractors, cultivators, power cultivators, potato equipment, boom
sprays, granular applicators, fork lifts, hay equipment, all irrigation
equipment, machinery, spare parts, hardware. Agencies: CASE IH tractors,
JARRETT tractor implements, JF MACHINERY hay equipment, MASCHIO harrows,
SANERUM cultivators, harrows, plows, STANDEN harvesters, THYREGOD stone
pickers, WELGER balers, WUHLMAUS harvesters.
ANDLINE DISTRIBUTORS (VIC) PTY LTD
24-26 10th St
Mildura Vic 3500
Australia
Postal Address:
P O Box 379
Mildura Vic 3500
Australia
Tel: (61-3) 5021 3515
Fax; (61-3) 5021 1940
Contact: Tony Hind, Manager
Annual Revenue: A$2 million. Employs 10
Wholesale/distributors of geared transmission equipment; wheels, tires, worm
drives, PTO shafts.
ANDRITE PTY LTD
38 Stephen Rd
Dandenong Vic 3175
Australia
P O Box 168
Dandenong Vic 3175
Australia
Tel: (61-3) 9794 6533
Fax: (61-3) 9793 2900
Contact: Tony Gilmour, Manager
Web Site: www.andrite.com.au
Annual Revenue: A$6 million, Employs 10
Parent Company: Andrits Actiongesellschaft.
Makes products for grain processing industry, stockfeed products, mixing and
blending equipment. Products include ROSKAMP (USA) oat hullers, ANDRITE
SPROUT-BAUREN INC (USA) mixing and pelleting equipment, and SETEM (France)
bucket elevators.
AUTOMOTIVE HOLDINGS PTY LTD
284 Aberdeen St
Perth WA 6000
Australia
Tel: (61-8) 9422 7676
Fax: (61-8) 9422 7686
Contact: Robert Branchi, Managing Director
Wholesaler, retailer, distributor of products including HOLLAND agricultural
equipment. Deals mainly in cars and trucks.
BANBURY ENGINEERING
1505-1511 Hume Hwy
Campbellfield Vic 3061
Australia
Postal Address
Private Bag 17
Fawkner Vic 3060
Tel: (61-3)
Fax: (61-3)
Parent Company: pacific Dunlop Ltd.
Contact: Mark Guscott, Manager,
Annual Revenue: A$85 million, Employs 160
Retail and service of excavators, cranes, loaders, backhoes, compacting
equipment, forestry equipment, agricultural tractors. Importer and
distributor. Agencies include LAKO (Finland) harvesting equipment,
JOHN BERENDS IMPLEMENTS PTY LTD
130 Frankston Rd
Dandenong Vic 3175
Australia
Tel: (61-3) 9791 2494
Fax: (61-3) 9794 5568
Contact: Derek Berends, Manager
Annual Revenue: A$4.5 million, Employs 20
Manufacturer and wholesaler of agricultural equipment including disc
cultivators, 3 point linkage equipment. Trade names include BERENDS, and
GIBBONS RAWLING.
BOEKMAN NOMINEES PTY LTD
Manmanning Rd
Wongan Hills WA 6603
Australia
Postal Address:
P O Box 125
Wongan Hills WA 6603
Australia
Tel: (61-8) 9671 1211
Fax: (61-8) 9671 1125
Contact: Stewart Harrison, Manager
Annual Revenue: A425 million, Employs 40
Wholesaler of new and used farm machinery, cars, spare parts and service.
Agencies include CASE IH, CSN, SIMPLICITY and TOYOTA.
CASE CORP PTY LTD
31-67 Currajong Ave
St Mary’s NSW 2760
Australia
Tel: (61-2) 9673 7777
Fax: (61-2) 9833 1441
Contact: Phillip Moore, Managing Director
Web Site: www.casecorp.com
Parent Company: J I Case, USA
Trade names include CASE agricultural equipment, FERMEC backhoes, SHIBAURA
tractors.
CATERPILLAR OF AUSTRALIA LTD
1 Caterpillar Dr
Tullamarine Vic 3043
Australia
Postal Address:
PMB 4
Tullamarine Vic 3043
Australia
Tel: (61-3) 9953 9333
Fax: (61-3) 9335 3366
Contact: Richard Nitto, Managing Director
Web Site: www.cat.com
Parent Company: Caterpillar Inc, USA
Annual Rev. Group A$937 million
Trade names include CAT, CATERPILLAR, handling mainly earthmoving and some
agricultural equipment.
CHAMBERLAIN HOLDINGS LTD
(also JOHN DEER LTD)
166-170 Magnesium Dr
Crestmead Qld 4132
Australia
Postal Address:
P O Box 2022
Crestmead Qld 4132
Australia
Tel: (61-7) 3802 3222
Fax: (61-7) 3803 6555
Contact: Marcus Wilson, Managing Director
Parent Company Deer & Co, USA
Annual Revenue A$433.3 million
Importing from USA, Germany and France JOHN DEERE products including tractors,
cotton pickers, combine harvesters.
CHESTERFIELD AUST PTY LTD
1141 Beaudesert Rd
Acacia Ridge Qld 4110
Australia
Postal Address:
P O Box 220
Archerfield Qld 4108
Australia
Tel: (61-7)
Fax: (61-7)
Contact: Barry McCormick, Managing Director
Annual Revenue: A$70 million, employs 123
Retailer and wholesaler of Industrial equipment, agricultural machinery, lawn
and garden equipment. Importing from South Korea and USA. Product range
includes industrial equipment, timber loaders, lawn and garden equipment,
agricultural tractors, harvesters, cotton pickers, planters and tillage
equipment, with agencies including GYRAI, HYUNDAI HEAVY INDUSTRIES, JANKE, JOHN
DEERE LTD., and MITZE.
CROMMELINS MACHINERY SALES
139 Welshpool Rd
Welshpool WA 6106
Australia
Postal Address:
P O Box 352
Bentley WA 6102
Tel: (61-8) 9350 5588
Fax: (61-8) 9451 6381
Contact: T W Crommelin, Managing Director
Web Site: www.crommelins.com.au
Annual Revenue: A$9 million, Employs 30
Importer and distributor of agricultural and industrial machinery. Importing
from Singapore, UK, Taiwan, US, Japan. Wholesaler, retailer, distributor.
Product range includes engines, pumps, generators, welders, soil compactors,
concrete mixers, bench graders, engine hoists, post hold diggers. Agencies
include BLUEBIRD lawn care equipment, engine hoists; CROMCO construction
equipment, and GENERAL EQ posthole diggers.
CROPLANDS EQUIPMENT PTY LTD
50 Cavan Rd
Dry Creek SA 5094
Australia
Postal Address:
P O Box 2441
Dry Creek SA 5094
Australia
Tel: (61-8) 8359 9300
Fax: (61-8) 8349 6175
Contact: Brendan Deck, General Manager
Annual Revenue: A$25 million
Manufacturer, distributor of agricultural pumps and sprayers, importing from
Italy, UK and USA. Trade Names include AGRIPAK linkage mounted sprayer, BRUMBY
ute mounted boom sprayer, CANEMASTER sugar cane sprayer, COTTONMASTER cotton
sprayer, CROPLINER orchard sprayer, CROPMATE linkage mounted sprayer, CROPAK
small utilities sprayer, CROPSPRAY linkage mounted sprayer, PINTO and STALLION
broadacre trailed sprayer. Agencies: A & R diaphragm pumps, ACE sprayer pump,
DELAVAN agricultural sprayer components, MICROTRAK electronic centered systems,
PEGASUS broadacre boom sprayer, PREDATOR cotton sprayer, SPRA-COUPE self
propelled sprayer, TEE JET spray components, WARRIOR vegetable sprayer.
DAKEN PTY LTD
30 Salisbury Rd
Hornsby NSW 2072
Australia
Postal Address:
P O Box 70
Asquith NSW 2072
Australia
Tel: (61-2) 9477 2599
Fax: (61-2) 9477 7027
Contact: David Taylor, General Manager
Web Site: www.web4biz.com/daken
Annual Revenue A$5 million, employs 30
Manufacturer, importer and distributor of agricultural equipment and farm
implements, importing from Germany, New Zealand, Italy, and USA. Products
include fencing equipment, veterinary and husbandry equipment. Trade names –
CALFETERIA, DAKEN, ELECTRA, LILLEY, SENTRY, TIKI, and agencies BOTANY BAY
shearing equipment, DAZON BV bird scare gun, LITTLE GIANT animal equipment,
RHEINTECHNIK GmbH veterinary instruments.
DEUTZ AUSTRALIA PTY LTD
31 Woodlands Dr
Braeside Vic 3195
Australia
Postal Address:
Locked Bag
Braeside Vic 3195
Australia
Tel: (61-3) 9586 9600
Fax: (61-3) 9587 0804
Contact: Ray Neyland, Manager Farm Equipment
Annual Revenue: A$19 million, Employs 13
Manufacturer, agent and distributor, importing from USA and Germany. Agencies
include AGCO and DEUTZ /FAHR tractors, combine harvesters and agricultural
machines.
EMMETT GROUP OF COMPANIES
6 Cromie St
Rupanyup Vic 3388
Australia
Tel: (61-3) 5385 5118
Fax: (61-3) 5385 5049
Contact: Peter Emmett, Managing Director
Annual Revenue: A$12.1 million, Employs 30
Wholesaler, distributor of agricultural machinery also retailing and servicing
tractors. Products include seeding and tillage equipment, ground engaging
points, shares and discs. Agencies : AAGM augers and sprays, ABE AUST bulk
equipment, CONNOR SHEA cultivators and seeders, FLEXICOIL air seeders and
cultivators, GOLD ACRES spray equipment, GRIZZLEY discs, JOHN DEERE tractor and
machinery, MORRIS INDUSTRIES air seeders and cultivator distributors, SHEARER
cultivator and seeders, WESTFIELD augers.
HASTINGS DEERING (AUST) LTD
Kerry Rd
Archerfield Qld 4108
Australia
Postal Address:
P O Box 46
Archerfield Qld 4108
Australia
Tel: (61-7) 3365 9229
Fax: (61-7) 3365 9228
Contact: James Sheed, Managing Director
Web Site: www.hastdeer.com.au
Distributor of agricultural, earthmoving, opencut and underground mining
equipment. Product range includes agricultural machinery, earthmoving and
construction equipment, coal mining machinery, container loading equipment,
material handling equipment, diesel engineering. Agents: CATERPILLAR,
DRILTECH, ELPHINSTONE, TIGER. Importing from Europe, Japan, USA.
HODGE INDUSTRIES
27 Barnes Creek Rd
Mackay Qld 4740
Australia
Tel: (61-7) 4957 6363
Fax: (61-7) 4951 4278
Contact: William Willis, General Manager.
Annual Revenue A$3.2 million, employs 30.
Manufactures agricultural machinery specializing in farm machinery for the
sugar industry. Trade names HODGE. Agencies, BALDAN agricultural equipment,
DEAN trailers, GALLAHER rotary hoes, SAME tractors, MOLLER machinery, PAGE
rotary slashers, SCHULTE stone pickers, SOVEMA harrows, and ZETOR tractors.
B KEOGH & SONS (MANUF.) PTY LTD
York St
Eaglehawk Vic 3556
Australia
Postal Address:
P O Box 3
Eaglehawk Vic 3556
Australia
Tel: (61-3) 5446 8377
Fax: (61-3) 5446 1178
Contact: Brendan Keogh, Managing Director
Company makes bulk handling commodities, steel fabrication. Imports from USA.
Products include bulk grain handling, and machinery manufacturers and designers.
KUBOTA TRACTOR AUST PTY LTD
100 Keilor Park Dr
Tullamarine Vic 3047
Australia
Postal Address: Locked Bag 36
Tullamarine Vic 3047
Australia
Tel: (61-3) 9279 2000
Fax: (61-3) 9279 2030
Contact: Blair Bateman, Manager Agriculture.
Annual Revenue A$45 million, employs 53
Distributes farm tractors, mowers, construction equipment, garden equipment,
diesel and petrol engines, agricultural implements, round balers and parts,
domestic and commercial lawn tractors, multi wheeled carriers, engines,
generators, pumps. Trade Names; BEAVER turf care equipment, KRONE round
balers, mower conditioners, silage wagons, manure spreaders, KRUPP hammers,
KUBOTA tractors, construction equipment, push and ride-on mowers, welders,
MALETTI rotary hoes, mowing equipment, TECNOMA spray equipment, WORKFORCE power
equipment.
LELY AUSTRALIA PTY LTD
48 Mackay St
Rochester Vic 3561
Australia
Postal Address:
P O Box 199
Rochester Vic 3561
Australia
Tel: (61-3) 5484 1055
Fax: (61-3) 5484 1513
Annual revenue: A$11.4 million, employs 22
Parent Company, Lely Industries NV, Holland.
Imports agricultural equipment and accessories from Sweden, Ireland, USA,
Netherlands, and South Africa. Agencies: LELY, MC HALE, OVERUM, ROVIC and
VERMEER.
MTD PRODUCTS AUST. PTY LTD
6 Zenith Rd
Dandenong Vic 3175
Australia
Postal Address:
P O Box 376
Dandenong Vic 3175
Australia
Tel: (61-3) 9791 8555
Fax: (61-3) 9794 7798
Contact: Lesley Riley, Managing Director
Web Page: www.vitel.com.au/mtd/
Annual Revenue: A$250 million (group), employs 45
Parent: MTD Products, USA
Imports and distributes outdoor power products. Importing from Japan, USA and
Sweden. Products include ride on mowers, push mowers, shredders, rotary hoe,
edgers, log splitters. Trade Names: CUB CADET, WHITE, YARDMAN lawn mowers, MTD
OUTDOOR power products domestic and commercial, JONSERED chainsaws,
brushcutters.
NAYJON PTY LTD
9-13 Wentworth St
Greenacre NSW 2190
Australia
Postal Address:
P O Box 71
Greenacre NSW 2190
Australia
Tel: (61-2) 9642 7499
Fax: (61-2) 9642 6649
Contact: Keith Jenkin, Managing Director.
Annual Revenue: A$5.5 Million, Employs 20
Manufacturer and distributor of mounted mowers, tractor and engine sales, golf
course maintenance equipment, turf-harvesting equipment. Trade Names NAYJON
trailing mowers, mid mounted mowers and heavy duty slashers. Agencies: ALROH
mowers and edgers, BROUWER turf equipment, BUNTON greens and fairing mower,
HONDA mowers, KUBOTA tractors, mowers, WESSEX sweepers.
NEW HOLLAND AUSTRALIA
280 Garfield Rd
East Riverstone NSW 2765
Australia
Postal Address:
P O Box 91
Riverstone NSW 2765
Australia
Tel: (61-2) 9627 5611
Fax: (61-2) 9627 5922
Contact: Anthony Tait, Managing Director
Annual Revenue: A$209 million, employs 100
Parent FIAT SpA
Agricultural machinery, tractor attachments and parts, crawler tractors,
harvesters, BRAUD grape harvester, FIAT FIATAGRI, LAVERDA combine harvester,
NEW HOLLAND forage and combine harvesters, mowers, conditioners, hullers, rakes.
NORTH QUEENSLAND AGRICULTURAL SUPPLIES PTY LTD
622 Bruce Hwy
Woree Qld 4868
Australia
Tel: (61-7) 4054 1118
Fax: (61-7) 4033 1549
Contact: David Headrick, Managing Director
Annual Revenue: A$8 million, Employs 40
Wholesaler of agricultural machinery equipment. Imports from USA.
P & H RURAL LTD
49-53 Hanbury St
Bundaberg Qld 4670
Australia
Tel: (61-7) 4152 2719
Fax: (61-7) 4512 8883
Contact: Michael Lindsay, Managing Director
Annual Revenue: A$39.4 million, Employs 92
Manufacturer of agricultural machinery, soil cultivation, preparation, planting
and fertilization equipment. Imports product from Italy. Products include
reversible and conventional disc plows, cane planters, disc harrows, cane
harvesters, spay equipment.
PARKLANDS TRADING CO PTY LTD
106 Belmore Rd
North Riverwood NSW 2210
Australia
Postal address:
P O Box 213
Riverwood NSW 2210
Australia
Tel: (61-2) 9533 3999
Fax: (61-2) 9153 9422
Contact: Neville Zacka, Managing Director
Annual Revenue: A$7.8 million, Employs 25
Importer and distributor of agricultural machinery from Italy, USA and Japan.
Products include engine drills, brush cutters, earth augers, domestic and
commercial mowers, commercial edgers, side-on mowers. Agencies: AMAZONE turf
equipment, ARCTIC CAT 4 2h33l all terrain vehicle; MURRAY ride-on mowers;
OLEOMAC chainsaws, brush cutters, augers; TANAKA engine drills, chainsaws,
brush cutters, earth augers.
ROVER MOWERS LTD
155 Eison Ave
West Eagle Farm Qld 4009
Australia
Postal Address:
P O Box 1235
Eagle Farm Qld 4009
Australia
Tel: (61-7) 3213 0222
Fax: (61-7) 3868 1010
Contact: Ross Watkins, General Manager.
Manufacturer and distributor of lawn and garden care products including mowers,
shredders, lawn tractors, turf care equipment. Trade Names: ROVER, SCOTT
BONNAR lawn and garden care equipment, Agencies: DEUTSCHER heavy-duty walk
behind and ride-on mowers, TORO turf care equipment.
UNIVERSAL FARMLINER TRACTORS
Lot 17, Catamaran Rd
Ourimbah NSW 2258
Australia
Postal Address:
P O Box 387
Swansea NSW 2281
Australia
Tel: (61-2) 4389 1477
Fax: (61-2) 4389 1478
Contact: Andrew Cheong, General Manager
Annual Revenue: A$7.6 million, Employs 14
Wholesaler of tractors. Product range includes disc and drum
mower/conditioners, rotary tedders, single rotor mounted rakes, belt rakes,
manure spreaders. Agencies: ESCORTS, LAMBORGHINI, FARMTRAC, UNIVERSAL,
FARMLINER, MITSUBISHI tractors, SLP hay making equipment.
VANDERFIELD MACHINERY PTY LTD
21 Carrington Rd
Toowoomba Qld 4350
Australia
Postal Address:
P O Box 2010
Toowoomba Qld 4350
Australia
Tel: (61-7) 4633 4822
Fax: (61-7) 4633 1853
Contact: Gordon Vandersee, Chief Executive Director
Annual Revenue: A$30 million, employs 60
Retailer of agricultural machinery, importing from USA, Canada. Products
include heavy-duty trucks, truck parts, agricultural machinery, parts and
accessories. Agencies: AGROPLOW, HARDI, HINO, JOHN DEERE.
Publications
AUSTRALIAN FARM JOURNAL
Agricultural Publishers Pty. Ltd.
200 Rouse St
Port Melbourne Vic 3207
Australia
Tel: (61-3) 9287 0900
Fax:; (61-3) 9287 0999
Internet: www.rpl.com.au
Contact: General Manager, Colin Baulch
Monthly publication with 14,313 circulation.
QUEENSLAND COUNTRY LIFE
Rural Press Queensland Pty Ltd.
Cnr Finucane Rd & Delancey St
Ormiston Qld
Australia
Postal:
P O Box 586
Cleveland Qld 4163
Tel: (61-7) 3826 8200
Fax: (61-7) 3821 1226
Web Site: www.queenslandcountrylife.com
Email: qcl@rpl.com.au
Weekly agricultural newspaper centered on issues in the state of Queensland,
and with circulation of 32,825.
POWER FARMING
Diverse Media Group
511 Queensberry St
North Melbourne Vic 3051
Australia
Postal Address:
P O Box 370
North Melbourne Vic 3051
Australia
Tel: (61-3) 9329 6040
Fax: (61-3) 9328 1116
Monthly magazine with circulation of about 15,400.
THE WEEKLY TIMES
Herald and Weekly Times Ltd.
HWT Tower,
40 City Rd
Southbank Vic 3006
Australia
Postal Address:
GPO Box 751F
Melbourne Vic 3001
Australia
Tel: (61-3) 9292 2000
Fax: (61-3) 9292 2125
Weekly magazine with approximately 82,600 circulation Australia-wide. Articles
about rural affairs, agriculture, country life, national distribution.
TOWN & COUNTRY FARMER
“Jindalee” RMB 1283
East Goorambat Rd
Goorambat Vic 3725
Postal Address:
P O Box 798
Benalla Vic 3672
Tel: (61-3) 5764 1348
Fax: (61-3) 5764 1349
E-mail: tacfarmr@benalla.net.au
Published quarterly.
Sources:
Tractor and Machinery Association of Australia: “The State of the Industry”,
February and August 1999.
U.S. Department of Commerce Rural Export Initiative; Agricultural Equipment.
U.S. Industry and Trade Outlook ’99.
ISA Customer Satisfaction Survey
U.S. Department of Commerce
* International Trade Administration*
The Commercial Service
------------------------------------------------------------------------
The U.S. Department of Commerce would appreciate input from U.S. businesses
that have used this ISA report in conducting export market research. Please
take a few moments to complete the attached survey and fax it to 202/482-0973,
mail it to QAS, Rm. 2002, U.S. Department of Commerce, Washington, D.C. 20230,
or Email: Internet[Opfer@doc.gov].
------------------------------------------------------------------------
* * * About Our Service * * *
1. Country covered by report: _______________________________
Commerce domestic office that assisted you (if applicable):
________________________________________________________
2. How did you find out about the ISA service?
__Direct mail
__Recommended by another firm
__Recommended by Commerce staff
__Trade press
__State/private newsletter
__Department of Commerce newsletter
__Other (specify): _______________________________
3. Please indicate the extent to which your objectives were satisfied:
1-Very satisfied 2-Satisfied
3-Neither satisfied nor dissatisfied
4-Dissatisfied 5-Very dissatisfied
6-Not applicable
__Overall objectives
__Accuracy of information
__Completeness of information
__Clarity of information
__Relevance of information
__Delivery when promised
__Follow-up by Commerce representative
In your opinion, did using the ISA service facilitate any of the following?
__Decided to enter or increase presence in market
__Developed an export marketing plan
__Added to knowledge of country/industry
__Corroborated market data from other sources
__Decided to bypass or reduce presence in market
__Other (specify): ________________________________________________________
5. How likely would you be to use the ISA service again?
__Definitely would
__Probably would
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__Probably would not
__Definitely would not
6. Comments:
________________________________________________________________________
* * * About Your Firm * * *
1. Number of employees: __1-99 __100-249 __250-499
__500-999 __1,000+
2. Location (abbreviation of your state only):______
3. Business activity (check one):
_Manufacturing
__Service
__Agent, broker, manufacturer's representative
__Export management or trading company
__Other (specify):_______________________________
4. Export shipments over the past 12 months:
__0-1 __2-12 __13-50 __51-99 __100+
May we call you about your experience with the ISA service?
Company name: _____________________________________________
Contact name: _______________________________________________
Phone: _____________________________________________________
------------------------------------------------------------------------
Thank you--we value your input!
------------------------------------------------------------------------
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seq.). While you are not required to respond, your cooperation is needed to
make the results of this evaluation comprehensive, accurate, and timely.
Public reporting burden for this collection of information is estimated to
average ten minutes per response, including the time for reviewing
instructions, searching existing data sources, gathering and maintaining the
data needed, and completing and reviewing the collection of information. Send
comments regarding this burden estimate or any other aspect of this collection
of information, including suggestions for reducing the burden, to Reports
Clearance Officer, International Trade Administration, Rm. 4001, U.S. Dept. of
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Regulatory Affairs, Office of Management and Budget, Paperwork Reduction
Project (0625-0217), Washington, D.C. 20503
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FORM ITA 4130P-I (rev. 5/95)
OMB. No. 0625-0217; Expires 05/31/2002
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